Hi, I’m Jennie Hawkins,

I'm a website copywriter and strategist and I'm here to help you turn your website into your #1 salesperson with copy that connects.

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Copywriting

How to write the perfect hero section for your website (with examples)

How to write the perfect hero section for your website

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Contents: Why you need a compelling hero section on your homepage You know the feeling when you walk into a bar and your heart sinks? Something about it makes you feel you’re in the wrong place. The bartender ignores you. The layout of the room isn’t quite right.  Maybe it feels too cold, or too […]

Copywriting

How To Refresh Your Website Copy and Ignite Your Sales in 2023

Update your website copy

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Want to get your website copy in shape for 2023 so you boost your sales and attract more dream customers?   Then it’s time for a website copy facelift.   In this blog, I’m sharing five things you MUST do at the start of each year to set your website up for success.   So […]

Copywriting

8 Easy Ways To Write Facebook Ads That Sell (With Examples)

Facebook-love-sign

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Do you find writing the copy for your Facebook ads a little overwhelming?  Let me start by saying: YOU ARE NOT ALONE. Because we all know that people are on Facebook to be social. No one actually goes on Facebook with the intention to buy something.   > Facebook ads are like the unwanted gatecrashers […]

Copywriting

SEO Copywriting: How To Get Your Website Found On Google

SEO displayed in colorful letters

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“I’m writing website copy for two clients. I don’t know the first thing about SEO. Please tell me it’s a website designer’s job to take care of that?” This is the question that was recently asked in a Facebook group for copywriters. My response? Well, I hate to be a heartbreaker but… If you’re writing […]

Copywriting

How To Use Power Words To Turbocharge Your Copywriting

How to use power words

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How do you write tantalizing copy that packs a punch, captivates your readers and sells your products or services? Does it sound like the million-dollar question? Well, one copywriting trick is to inject POWER WORDS. A power word is a word that evokes an emotion and a response in the reader. Think of them as […]

Copywriting

How To Write Copy That Creates a Connection With Your Audience

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My other shortlisted headline for this post was ‘how to nail conversational copywriting’. Because (spoiler alert) writing copy that creates a connection is all about sounding like you’re having a good ol’ chat with your reader. But it’s often drilled into us that to show our intelligence we should use a formal tone, perfect grammar, complex […]

Copywriting

8 Tips To Help You Improve Your Website Copy

15 mistakes you could be making on your website

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If it’s been a while since you updated your website copy then this post is especially for you because the harsh reality is: “Your website is NOT a tattoo.” Your website copy needs updating regularly. It needs revising, refreshing, tweaking, optimizing and refining. Because the words on your website are critical. They can ‘make or […]

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