Website copywriter and SEO strategist for wedding industry professionals and service providers.
I craft booking-boosting website copy for venues, photographers, planners, caterers, florists—and all you other talented people who create unforgettable Big Day experiences for your clients and need the words to sell it.
Strategic website messaging and copy that's packed with personality, emotion, consumer psychology strategies and, last but not least, the right keywords for the Google Gods.
Copy to make sure your dream clients feel all the feels as soon as they clap eyes on your website.
Qualified SEO website copywriter for scaling wedding industry pros
(yes, like you)
Hi, I'm Jennie Hawkins
GET STARTED
A LOVE NOTE FROM PARIS
Claire Bay, Founder of
Perfect Paris Wedding
"The messaging and copy Jennie crafted for my website derived directly from researching thoroughly into my customers using surveys and interviews.
The output is a website that's an invaluable sales asset for my business. Working with her was great and the process is very smooth."
Yes, stunning photos on your website will grab attention and help spark desire. But if your competitors have equally beautiful images, what sets you apart?
Answer: strategically crafted copy.
Good copy is the business-changer that can instantly resonate with your ideal clients, build trust, and seal the deal.
A picture isn't worth a thousand words
MY POV:
Not a fan of acronyms? I respect your Point Of View
Especially when it comes to your website
Let's make your website copy your competitive advantage.
I'm a marketing pro with 15+ years of experience and a copywriter so you'll work with a strategic partner who sees the big picture of your business
In my corporate life, I managed content for 37 websites across 18 languages – I KNOW websites and I can help transform yours
I understand SEO and I can help optimise your website for more traffic and leads
I'm experienced at collaborating with designers and developers so I'll fit right into your team
I research, FBI style, your audience so I can craft messaging and copy that connects with them
I have a process, I stick to deadlines like glue and I deliver every time.
DISCUSS YOUR PROJECT
What makes me different to all those *other* copywriters out there?
I immerse myself in your brand, your service and your dream clients.
This stage involves a comprehensive kick-off survey (aka: homework for you), customer interviews, competitor analysis, an SEO audit and keyword research.
1. THE DISCOVERY PHASE:
We work together to polish your copy until it’s word perfect. We then do a virtual high-five as I send you your final website copy.
It's not time for goodbye yet though...
I collaborate with you, or your developer, to make sure the visuals and copy on your website work together (on mobile + desktop) to provide a seamless user experience.
3. PERFECTING:
How the happens
2. WRITING + WIREFRAMING:
We wrap up the project with a 30-minute Zoom call.
This is your chance to ask me any final questions about your copy and SEO.
And where I provide you with additional actions, strategies and tools to help you optimise your gorgeous new website for more traffic, leads and sales.
4. IT'S A WRAP:
magic
I create a sitemap containing the pages your website needs plus wireframes to visually show an outline of the sections on each page.
When you've approved the wireframes, I bring it to life by writing the copy.
Because *magic* sounds way more exciting than "I have a proven, painless process."
I wasn't always this website-obsessed copywriter...
First I spent 15 years working in marketing for cool brands like Tesla and Aston Martin (no, sorry I don't have any exciting stories to share with you about meeting Elon Musk or James Bond by the photocopier).
Pulling on my big girl pants in 2018, I set up my copywriting business with the goal of helping small businesses and personal brands in the wedding industry use the power of copywriting and SEO to generate more visibility, more leads and more sales.
BEHIND THE SCREEN I'M
THE TRUTH IS
A runner, cyclist and wannabe cold water swimmer
A travel addict with a bucket list of places still to visit
A mother to two small humans and wife to one big human
British and living by the sea in sunny-ish Devon
Is it time to give your brand the words it needs to stand out and get you booked?
DISCUSS YOUR PROJECT
