I write booking-boosting website copy for wedding venues, photographers, planners—and other talented vendors who create exceptional experiences for couples.
Compelling website messaging and copy that's packed with personality, emotion and the right keywords to get you found on Google.
Copy to make your dream couples feel all The Feels when they're on your website and inspires them to reach out to you.
SEO website copywriter for ambitious wedding businesses
Hi, I'm Jennie Hawkins
GET STARTED
A LOVE NOTE FROM PARIS
Claire Bay, Founder of
Perfect Paris Wedding
"The messaging and copy Jennie crafted for my website derived directly from researching thoroughly into my customers using surveys and interviews.
The output is a website that's an invaluable sales asset for my business. Working with her was great and the process is very smooth."
Yes, stunning photos on your website will grab attention and help spark desire. But if your competitors have equally beautiful images, what sets you apart?
Answer: strategically crafted copy.
Good copy is the business-changer that can instantly resonate with your ideal clients, build trust, and seal the deal.
A picture isn't worth a thousand words
MY POV:
Especially when it comes to your website
Let's make your copy your competitive advantage.
I'm a marketing pro with 15+ years of experience and a copywriter so you'll work with a strategic partner who sees the big picture
In my corporate life, I managed content for 37 websites across 18 languages – I KNOW websites and I can help transform yours
I'm an SEO strategist so I can help optimise your copy for more traffic and leads
I'm experienced at collaborating with designers and developers so I'll fit right into your team
I research, FBI style, your dream couples so I can craft messaging and copy that connects with them
I have a process, I stick to deadlines like glue and I deliver every time.
LET'S TALK ABOUT YOUR COPY
What makes me different to all those *other* copywriters out there?
I immerse myself in your brand, your service and your dream couples.
This stage involves a comprehensive kick-off survey (aka: homework for you), customer interviews, competitor analysis, an SEO audit and keyword research.
1. THE DISCOVERY PHASE:
We work together to polish your copy until it’s word perfect. We then do a virtual high-five as I send you your final website copy.
It's not time for goodbye yet though...
I collaborate with you, or your developer, to make sure the visuals and copy on your website work together (on mobile + desktop) to provide a seamless user experience.
3. PERFECTING:
How the happens
2. WRITING + WIREFRAMING:
We wrap up the project with a 30-minute Zoom call.
This is your chance to ask me any final questions about your copy and SEO.
And where I provide you with additional actions, strategies and tools to help you optimise your gorgeous new website for more traffic, leads and sales.
4. IT'S A WRAP:
magic
I create a sitemap containing the pages your website needs plus wireframes to visually show an outline of the sections on each page.
When you've approved the wireframes, I bring it to life by writing the copy.
Because *magic* sounds way more exciting than "I have a proven, painless process."
I wasn't always this website-obsessed copywriter...
First I spent 15 years working in marketing for cool brands like Tesla and Aston Martin (sorry I don't have any exciting stories to share with you about meeting Elon Musk or James Bond by the photocopier).
I set up my copywriting business with the goal of helping businesses in the wedding industry use the power of copywriting and SEO to generate more visibility, more leads and more sales.
BEHIND THE SCREEN I'M
THE TRUTH IS
A runner, cyclist and former triathlete
A travel addict with a bucketlist of places still to visit
A mother to two small humans
British and living by the sea in sunny Devon
Let's give your wedding business the web copy it needs to stand out and get you booked out.
I NEED WEBSITE COPY
