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Contents: Why you need a compelling hero section on your homepage You know the feeling when you walk into a bar and your heart sinks? Something about it makes you feel you’re in the wrong place. The bartender ignores you. The layout of the room isn’t quite right. Maybe it feels too cold, or too […]
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Want to get your website copy in shape for 2024 to help boost your sales and attract dream customers? Then it’s time for a website copy facelift. In this blog, I’m sharing five things I recommend you do at the start of each year to set your website up for success. So roll up your […]
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“I’m writing website copy for two clients. I don’t know the first thing about SEO. Please tell me it’s a website designer’s job to take care of that?” This is the question that was recently asked in a Facebook group for copywriters. My response? Well, I hate to be a heartbreaker but… If you’re writing […]
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When I first started my business, I thought my main website decision lay between building a WordPress or a Squarespace site. But then? I heard Showit websites mentioned on a podcast and, after a few hours (or many hours, to be exact) of online research, there was no going back. I fell head over heels […]
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Your website is your business’s online home. And, most importantly, it’s your Golden Goose of an opportunity to SELL by converting interested browsers into paying customers. Yet way too often I see websites that are severely lacking the attention and love they deserve. Because sometimes it’s really hard to look at your own website with […]
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How do you write tantalizing copy that packs a punch, captivates your readers and sells your products or services? Does it sound like the million-dollar question? Well, one copywriting trick is to inject POWER WORDS. A power word is a word that evokes an emotion and a response in the reader. Think of them as […]
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My other shortlisted headline for this post was ‘how to nail conversational copywriting’. Because (spoiler alert) writing copy that creates a connection is all about sounding like you’re having a good ol’ chat with your reader. But it’s often drilled into us that to show our intelligence we should use a formal tone, perfect grammar, complex […]
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When I decided to start my brand spanking new business I had a bucketful of ideas, a mountain of confidence and a boatload of motivation. Sound familiar? I also had no clients and no money coming in. But (hello Catch 22) I knew I needed to spend a certain amount of money to start marketing […]
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If it’s been a while since you updated your website copy then this post is especially for you because the harsh reality is: “Your website is NOT a tattoo.” Your website copy needs updating regularly. It needs revising, refreshing, tweaking, optimizing and refining. Because the words on your website are critical. They can ‘make or […]
