Transform your website copy and increase your sales

Are you an e-commerce brand or service provider wanting to get your website copy in shape so it generates more sales and leads for your business?

By working directly with a personal trainer professional copywriter, the Website Copy Bootcamp provides you with tough love and fast results in just 7 days.

No press ups, burpees or lycra required.

Does this sound like you?

"I haven’t updated my website for ages. It doesn't reflect the quality of my business and I feel embarrassed by it but I don’t have the budget to hire a copywriter. I just need to know what to refresh and some direction to get me started."

“I’ve written the first draft for my new website. It’s "mmm, ok?” but
I’m not sure if it's good enough to inspire my prospects to book or buy from me? I need expert eyes to review it and give me feedback on how I can attract my dream clients.”

"I really struggle to write my own web copy. I know how I want to sound but when I start writing it sounds stuffy and boring.
I need someone to help inject personality into my copy so I connect with my customers."

"I’m worried that I could I be getting more sales or bookings from my website. I want to know how my website could perform better and how to create more leads and conversions."

The Website
Copy Bootcamp


Good news – you no longer have to whip your website copy into shape on your own.

You now have access to your very own conversion-focused website copywriter.

I'll help you transform your copy and messaging from a weak "mmm, ok" to a head turning "oooh, yeah". So you have a website that truly reflects your business and helps increase engagement and conversions.


Samira K, 
Content Creator

"The sales page for my online program had lots of traffic, but low sales.

So I decided to hire a Jennie to review the copy, page structure and user experience and provide recommendations to increase my conversions. I have nothing bad to say about working with her.  

She took time to understand my business, my program and my audience and, thanks to her feedback, I now have a much better idea on how to write and optimize my sales page, as well as my other marketing content."

"Quick, detailed, easy process, lots of extra conversion tips - amazing!"

We have a free, no obligation 20 minute discovery call to discuss your website goals and how I can help.

Want to go ahead?

You fill out a questionnaire so I have all the details I need to understand your business.

Step One: 

You'll get:

A comprehensive pre-recorded video review of your entire website with feedback on layout, copy, user experience and visuals

Transcript of the video review

A Google doc with detailed copy edits and suggestions for 3 pages of your website (you choose which pages).

You watch the video and review my feedback and recommendations.

We have a one hour call to answer your questions and get clear on your next steps. 

You strut away with confidence and clarity and a detailed action plan on how to improve your website copy to get more engagement and sales.

Step Two:

Step Three:

Three sweat-free steps to honed & toned website copy:





Comprehensive website
Copy refresh of 3 pages of your choice



Christine Pajak, 
Students Run LA

"Jennie did an incredible job auditing our website copy.

She gave us concrete, actionable items to improve it. Even better, she prioritized her findings and made a top ten list for us to focus on."

"I'd highly recommend her for your next project."

Does it include an SEO Review?


How long does the process take?

When you’ve signed the contract and paid your first invoice (50% of the total investment) we’ll lock in a start date. I’ll then send you a project questionnaire to complete. 

The turnaround time for the website review and copy refresh is 7 working days from the agreed start date.

You can then choose a date on my calendar for our 1 hour strategy call when we’ll go over the feedback, your action plan and I'll answer any additional questions.

How comprehensive is the copy refresh?

The refresh isn’t a complete rewrite but I'll comprehensively edit and improve the copy already on the page.

I’ll also brainstorm new headings, CTAs and highlight sections and messaging I think should be added to the page to improve the overall performance of the page.

Will you edit for grammar and spelling?

On the three pages you choose for the copy refresh, I’ll certainly edit for grammar and spelling.

On the other pages of your site, I won’t actively be looking for grammar or spelling accuracy but if I notice any errors then I’ll definitely make you aware of them as part of my feedback.

Does it include an SEO review of my website?

Yes! I’ll run your website through some powerful  tools to help provide a picture of your website’s performance in terms of technical SEO (page speed, loading times, broken links, images sizes etc).

I’ll also review the on-page SEO of your website (the keywords) and highlight any opportunities I see to drive more traffic to your site.

Trust me, at the end of your website review you’ll definitely have some actions to help improve your website’s visibility in Google.

Do you need access to my Google Analytics?

Ideally, yes – it'll be helpful for me to access your Google Analytics and also your Google Search Console data.

However, if this isn’t possible then I can still perform the review.

What are the payment terms?

50% payment is due on signing of the contract and the remaining 50% is due on completion of the project.

Caitlan Hester,
The Out of Office Club

"I was flailing in the wind on a website rewrite.

Jennie swept in like a superhero and gave my copy the direction and precision it desperately needed.

She's utterly professional yet easy to work with. She understands the client's image and edits accordingly to keep everything consistent with the brand voice."

"She swept in like a superhero."

Refresh your
website copy & your sales pronto