PERFECT PARIS WEDDING
THE CLIENT
After a decade and 375+ weddings, Perfect Paris Wedding was ready for an exciting rebrand.
They wanted a website that allowed couples to easily purchase their Paris wedding package and provide a seamless shopping experience, enabling them to customise their day to suit their tastes.
I was hired to craft new, SEO-driven copy for their revamped website and provide guidance on user experience.
As all their leads come from Google, implementing a strong SEO and keyword strategy was a crucial part of the project.
Wedding planner website copy
the Vibe
JOYFUL POSITIVE Inspiring
SEO report with keyword research and content suggestions to optimise the website for organic search
7 pages of new website copy (home, about, sales pages, booking page, product page and experience page)
New pages presented in Figma wireframes to bring the copy to life visually for the client and web designer
Brand messaging guide with voice of customer based on customer surveys and interviews, review mining and social listening
The Work
By surveying and interviewing previous couples, I uncovered their key desires, concerns, and decision-making hesitations before booking their Paris wedding. This valuable data and voice of customer informed the messaging on the new website.
Example: Many couples worried that Perfect Paris Wedding seemed “too good to be true” and hesitated to provide credit card details online. To overcome this, we added trust signals like “planning weddings since 2014” and “over 375 weddings orchestrated.”
We also wove in detailed testimonials from real couples who loved their experience, building credibility and easing concerns.
The New Copy
In Her Words
"I hired Jennie to write our website, as part of a rebrand because there was a mismatch between the perception clients had of our services before meeting us, and the experience we provide."
Claire Bay, Founder, Perfect Paris Wedding
"Working with Jennie was great and her process is very smooth. The messaging and copy she crafted for my website derived directly from researching thoroughly into my customers, using surveys and interviews, and the output is an invaluable sales asset for my business."
