LIV CYCLING
THE CLIENT
Liv is the world’s number one cycling brand for women. Their mission is to get more women and girls on bikes.
Fun fact: I’m a cyclist and when I first became a copywriter this fantastic brand was at the very top of my client wishlist. The power of manifestation, huh?
Product Descriptions & Launch Books
the Vibe
Confident Supportive Warm
Product descriptions
Launch books
Guides
Since 2021, Liv have hired me for copywriting projects relating to their amazing range of electric bikes, including:
The Work
The Copy
Electric bikes are fun but they’re also technical beasts. When writing about the products, my goal is to take the information provided by a geeky engineer, I say this with love as I’m married to one, and convey it in a simple and meaningful way for consumers.
She’s a detail-orientated copywriter, very professional and we’re delighted with the copy provided to help promote our e-bikes.”
"Jennie’s technical writing is clear, concise and consumer-friendly."
In Her Words
Szu Chen, E-bike Assistant Manager, Liv Cycling
