KATIE HIPWELL DESIGN
THE CLIENT
The incredibly talented Katie Hipwell is an independent British artist specialising in watercolours. From her bespoke designs, Katie makes beautiful interior products including wallpaper, bedding, and curtains.
Katie hired me because although sales were strong on third-party websites, such as Etsy, she wanted to increase organic traffic and conversions on her website.
Website Copy & SEO Report
the Vibe
Joyful Whimsical Playful
18-page SEO report with keyword research: how to optimise the website for organic search
Review of existing website and navigation structure
Research for key messaging: including a questionnaire and interview with the Founder, research into products and processes, review of Google Analytics and Google
Search Console, review of FAQs and customer reviews.
3 pages of new SEO-optimised website copy (home page, product landing page and a product page)
New copy presented in Figma wireframes
The Work
The Copy
Jennie impressed me from the initial discovery meeting. She was easy to work with, gave us great feedback and constructive criticism of what we needed to change. The reports and videos she shared were easy to digest and the new copy was presented in easy to review wireframes. Her work has given us the tools to optimise the website and user experience. It's really made us assess each product and how we present it. The whole website is now looking much stronger and more user-friendly."
In Her Words
"Jennie's overview of the website layout, user experience and SEO has exceeded my expectations. As well as the great copy which is in line with my brand identity."
Katie Hipwell, Artist and Designer, Katie Hipwell Design
