GoCamp is like Airbnb but for high-end camper vans. They’re a peer-to-peer camper van rental service on a mission to make camping easy and accessible.

As they were expanding rapidly across the US, I was hired to write a new home page for their website, create a new layout for their product pages, and provide an SEO report to support their focus on growing organic traffic.

The side effect of writing for GoCamp? It ignited my wanderlust and by the end of the project I was craving a roadtrip. 

Website Copy and SEO Report

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the Vibe

Approachable    Fun    Adventurous 

A 27-page SEO report with keyword research

Interviews with Founder and Customer Service Director

An email customer survey

Review mining

Customer research report

New home page copy

10 product pages (van listing pages)

New pages wireframed in Figma, so it was clear how the copy would look and feel on the website 

The Work

The Copy

Deborah Kane, Founder, GoCamp

Jennie executed a fantastic customer survey, developed customer personas, and then wrote new website copy with key SEO strategies in mind. She was super clear in her communication and her process was straightforward.”

"Jennie delivered her work on time, on budget, and set the standard for every other copywriter we work with."

In Her Words

Get copy crafted to convert

Let's Discuss Your Project

From research to wireframing