GoCamp
THE CLIENT
GoCamp is like Airbnb but for high-end camper vans. They’re a peer-to-peer camper van rental service on a mission to make camping easy and accessible.
As they were expanding rapidly across the US, I was hired to write a new home page for their website, create a new layout for their product pages, and provide an SEO report to support their focus on growing organic traffic.
The side effect of writing for GoCamp? It ignited my wanderlust and by the end of the project I was craving a roadtrip.
Website Copy and SEO Report
the Vibe
Approachable Fun Adventurous
A 27-page SEO report with keyword research
Interviews with Founder and Customer Service Director
An email customer survey
Review mining
Customer research report
New home page copy
10 product pages (van listing pages)
New pages wireframed in Figma, so it was clear how the copy would look and feel on the website
The Work
The Copy
Deborah Kane, Founder, GoCamp
Jennie executed a fantastic customer survey, developed customer personas, and then wrote new website copy with key SEO strategies in mind. She was super clear in her communication and her process was straightforward.”
"Jennie delivered her work on time, on budget, and set the standard for every other copywriter we work with."
