DIMITRIA JORDAN
MY CLIENT
Dimitria Jordan is THE luxury wedding stationer I wish I’d known when I planned my wedding (she had me at wax seals, satin ribbons and hot foiling).
As the trusted stationer for some of London’s most iconic wedding venues, Dimitria's beautiful semi-custom collections provide couples with personalised, luxury stationery without the overwhelm of designing it from scratch.
Homepage copy & SEO for a Wedding Stationer
WEDDING & EVENT STATIONER
WHO IS DIMITRIA JORDAN?
WHY SHE HIRED ME
After more than a decade building a successful wedding stationery business, Dimitria felt that her website didn't reflect the calibre of her work.
She hired me to give her homepage a glow-up with copy that’s strategic, search-friendly, builds trust and guides couples effortlessly into working with her.
the Vibe
LUXURY BUT NOT TOO FORMAL authoritative
A strategically written homepage with on-page SEO — designed to attract her dream couples and rank on Google for targeted keywords
A deep-dive discovery process through a questionnaire and 1:1 interview to uncover her business goals, brand story and ideal clients
Keyword research and content recommendations to boost organic traffic
A visual wireframe of the homepage to make it easy to see the new copy in context
The Project
Dimitria chose my Love At First Sight package, which included:
Extracts taken from the new homepage:
The Copy Reveal
Clear H1 with target keyword for SEO
Placed below the hero section to provide an instant credibility boost and to build trust from the get go
Reinforces the luxury messaging
Sprinkled powerful customer reviews (like these ones) throughout the homepage to increase trust levels and to back up the core messaging of the copy (luxury, beauty and high-level customer service)
Headlines orientate the buyer as they move down the page, making it easy to find what they're looking for and to understand what's on offer
Strategically added in keywords for SEO
Emotion-driven value proposition in the headline to connect with the target audience
HERO SECTION
CREDIBILITY BAR
STRATEGIC USE OF CUSTOMER REVIEWS
CLEAR, VALUE-LED HEADLINES
The happy Ending
"Jennie really got to know my business, and worked on my homepage copy, which I LOVE."
DIMITRIA JORDAN, LUXURY WEDDING STATIONER
"It was great working with Jennie, and I highly recommend her to other wedding businesses. Her work has massively improved my homepage and given me more confidence in how it all looks. She is friendly and easy to work with and made the process easy - thank you Jennie!"
A snippet from our emails...
