The Healthy Work Company


The Healthy Work Company provides training and wellbeing strategy support to household names like ITV, Luton Airport, Eurostar and Abel and Cole. 

I was hired to create the strategy and copy for a sales email sequence to promote a free webinar, Creating a Culture of Care through Manager Wellbeing Conversations, aimed at HR professionals, leaders and wellbeing managers.

Webinar Email Sequence

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the Vibe

Expert    Clear    Enthusiastic 

Strategy and copy for an email sequence to promote webinar registrations and, equally important, attendance. 

Webinar naming and optimising the content

An 8-part email sequence including sales emails, confirmation emails, reminder emails and post-webinar offer emails

Testing of the sequence in Mailchimp

The Work

I hired Jennie to write a sales email sequence for a webinar. She combined professionalism with friendliness and genuinely cared about the results. She was easy to collaborate with and took on board all my feedback. The strategy and the copy for the emails she created really worked and we have the numbers to prove it."

In Her Words

"Registrations were 100% higher than for previous webinars and the show up rate was 6% higher than usual."

Heather Beach, Founder, The Healthy Work Company

Get copy crafted to convert

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