Rosie Meringue designs and produces beautiful Scandinavian-inspired home and nursery decor from ethically produced plywood. 

The brand has a big Instagram following and the products sell very well on third-party sites like Etsy. 

I was hired because it was the right time to invest in improving the performance of the website and putting a focus on increasing organic traffic through SEO strategies. 

Website Copy & SEO Report 

return to portfolio

the Vibe

Conversational    Aspirational    Playful

18-page SEO Report with keyword research: how to optimise the website for organic search

Review of existing website and navigation structure

Research for key messaging: including a questionnaire and interview with the Founder, research into products, and processes, review of Google Analytics and Google Search Console

3 pages of new SEO-optimised website copy (home page, product landing page and a product page)

Copy presented in Figma wireframes, so it was clear how the pages would look live on the website

The Work

The Copy

Jennie was easy to work with, delivered her work on time and the copy is great. I now have a stronger website in terms of SEO and I also have a better understanding of how to optimise my website for organic search. Her product copy is compelling and I absolutely recommend hiring Jennie to write your website."

In Her Words

"My website now looks and sounds fabulous thanks to Jennie!"

Rosie China, Owner and Designer, Rosie Meringue

Get copy crafted to convert

Let's Discuss Your Project

From research to wireframing