Hi, I’m Jennie Hawkins,

I'm a website copywriter and strategist and I'm here to help you turn your website into your #1 salesperson with copy that connects.

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Copywriting

How to write the perfect hero section for your website (with examples)

How to write the perfect hero section for your website

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Contents: Why you need a compelling hero section on your homepage You know the feeling when you walk into a bar and your heart sinks? Something about it makes you feel you’re in the wrong place. The bartender ignores you. The layout of the room isn’t quite right.  Maybe it feels too cold, or too […]

Business

2022 Recap: My Year in Review

Jennie Hawkins, website copywriter, reflecting on 2022

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Oh hey there 2023!  And, just like that, a brand spankin’ new year kicks off. January is when I make plans for the year ahead and set a few goals. But there’s a saying about looking back before you move forward…   So before I say “ciao 2022”, I’m taking a glance in the rearview […]

Copywriting

How To Refresh Your Website Copy and Ignite Your Sales in 2023

Update your website copy

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Want to get your website copy in shape for 2023 so you boost your sales and attract more dream customers?   Then it’s time for a website copy facelift.   In this blog, I’m sharing five things you MUST do at the start of each year to set your website up for success.   So […]

Copywriting

8 Easy Ways To Write Facebook Ads That Sell (With Examples)

Facebook-love-sign

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Do you find writing the copy for your Facebook ads a little overwhelming?  Let me start by saying: YOU ARE NOT ALONE. Because we all know that people are on Facebook to be social. No one actually goes on Facebook with the intention to buy something.   > Facebook ads are like the unwanted gatecrashers […]

Copywriting

SEO Copywriting: How To Get Your Website Found On Google

SEO displayed in colorful letters

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“I’m writing website copy for two clients. I don’t know the first thing about SEO. Please tell me it’s a website designer’s job to take care of that?” This is the question that was recently asked in a Facebook group for copywriters. My response? Well, I hate to be a heartbreaker but… If you’re writing […]

Marketing

5 Reasons Why I Built My Website on Showit

Why I Built A Showit Website

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When I first started my business, I thought my main website decision lay between building a WordPress or a Squarespace site. But then? I heard Showit websites mentioned on a podcast and, after a few hours (or many hours, to be exact) of online research, there was no going back. I fell head over heels […]

Marketing

15 Mistakes To Avoid Making On Your Website

Avoid making these 15 mistakes on your website

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Your website is your business’s online home. And, most importantly, it’s your Golden Goose of an opportunity to SELL by converting interested browsers into paying customers. Yet way too often I see websites that are severely lacking the attention and love they deserve. Because sometimes it’s really hard to look at your own website with […]

Copywriting

How To Use Power Words To Turbocharge Your Copywriting

How to use power words

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How do you write tantalizing copy that packs a punch, captivates your readers and sells your products or services? Does it sound like the million-dollar question? Well, one copywriting trick is to inject POWER WORDS. A power word is a word that evokes an emotion and a response in the reader. Think of them as […]

Marketing

Do I need A Website For My Business If I Have A Facebook Page?

Do I need a website for my business if I have a Facebook business page?

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Do I still need to create a website if I have a Facebook business page? This is the question that several friends with small businesses have asked me recently. They’re all sharing content and updates on their Facebook page but they haven’t invested in a website for their business and aren’t sure why they even […]

Copywriting

How To Write Copy That Creates a Connection With Your Audience

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My other shortlisted headline for this post was ‘how to nail conversational copywriting’. Because (spoiler alert) writing copy that creates a connection is all about sounding like you’re having a good ol’ chat with your reader. But it’s often drilled into us that to show our intelligence we should use a formal tone, perfect grammar, complex […]

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