By creating and sharing valuable, relevant and engaging content you’ll build the ‘know, like and trust’ factor with your audience.
And people who know, like and trust you are significantly more likely to want to do business with you.
By sharing high-quality content through your marketing channels (social media, blogs, videos, emails, podcasts etc) you can:
- Establish your credibility as an expert in your industry
- Drive more organic traffic to your website and get more return visitors
- Get more subscribers to your email list and YouTube channels
- Increase social media followers and engagement
- Take your target audience on a journey from ‘stranger’ (someone who has never heard of your business) to ‘best friend’ (a loyal, returning customer).
Content marketing is incredibly powerful but sometimes it can be hard thinking of new ideas.
So if you’re feeling stuck on what topics to create content on then use my 11 ways to generate fresh ideas that your audience will love.
1. List out your clients’ FAQs
This is an easy one to start with. Think about the problems you can solve for your customers or the knowledge you can share that will make their life easier.
2. Review your existing content
If you’ve previously shared blogs, videos or social media posts then review their performance through analytics and insights.
This tells you the type of content you’re sharing that your audience enjoys the most. Identify the content that received the most likes, engagement or traffic.
You can then create more of the same type or refresh existing content and share it again. Think about whether you can talk about the same topic but from a different angle or provide an update.
Tip: On Instagram and Facebook use the Insights tool and if you have a blog on your website then use Google Analytics.
3. Use free online tools
There are numerous free online tools that can be used to help you generate content marketing ideas for your industry and services.
Here are two that I use:
Use this tool to find the most popular articles around your industry or subject area.
Type in a keyword and this tool will generate ideas around the topic based on what people are searching for.
4. Use Google
3.5 billion searches are done on Google every day so this is an excellent place to look for inspiration.
Start by searching for a topic or keyword in your industry.
Google will then list in the ‘search box’ and, at the bottom of the page the ‘related searches’ section, a list of what people are searching for around this topic.
For example, when I do a search on Google for ‘content marketing ideas’:
In the People Also Ask section it lists out:
- What are examples of content marketing?
- What are content ideas?
- What is included in content marketing?
And in the Searches Related section it lists:
- Content marketing ideas 2019
- B2b content marketing ideas
- How to generate content marketing ideas
5. Ask your current audience
Social media is a great place to get ideas from your current online community and generate engagement.
Don’t be afraid to ask your existing followers what type of topics they’d like you to cover and what problems you could solve for them.
Both Instagram and Facebook have a poll tool to make this easy and fun.
If you have an email list then you can also send your subscribers an email asking them for their input into what content they’d find most useful.
6. Look at your competitors
Taking a peek at what your competitors or others in your industry are sharing is also a great way to get inspiration. This isn’t amount copying but drawing inspiration and then putting your unique spin or opinion on the subject.
7. Research on Facebook or LinkedIn groups
Check out Facebook or LinkedIn groups in your industry to see what sort of topics are trending and identify things people are asking or struggling with.
8. Read Industry publications and reports
Dive into your industry’s leading publications and pinpoint a few topics that they’re writing about. What is your opinion on them? Is there a latest study or data about something that you can share with your audience and comment on?
9. Go Behind-the-scenes
People love to see what goes on behind the scenes so list out things you can share with your audience.
Maybe it’s a personal story about how you started your business or became an expert in what you do. Or the processes you use in your business or how you plan things. Or a challenge that you had to overcome? Or maybe it’s a behind-the-scenes tour of your office and a demonstration of the tools and equipment you use to do your work.
The options are endless and it’s a great way to build that human connection with your audience.
10. Seasonal holidays and national days
Yes, National Donut Day is a thing (on 5th June to be exact) and on the opposite side of the scale is National Fitness Day in May.
There are now lots of these ‘national days’ and it’s easy to plug some of the more relevant ones into your content calendar and create some form of content around them, especially for your social media.
Tip: Google ‘social media calendar 2020’ and you’ll be able to download calendars for this year’s national days and holidays.
11. Use Client Testimonials
Write a blog, create Instagram stories or shoot a video showing your product or service being used successfully by your clients.
Showcase your product or service in action and the results it delivered (how did it improve the life of your client or make things easier for them?)
Before and after case studies are also a powerful way of showing transformation and value to your prospective clients.
Hopefully, your brain is now whirling with ideas.
My final tip is to keep a running list of content ideas either on paper or using Evernote, a Google Doc or Microsoft One Note. That way you’ll always have a bank of ideas to turn to when you’re stuck for inspiration for your next blog, video or social media post.